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Media & Entertainment

Media and Entertainment industry is in a revolutionary stage with multiple-platforms, devices and globalization of services-based scene re-building the media & entertainment sector over the last decade. Trends for the different verticals such as Cinema, Television, Music, Publishing, Radio, Internet, Advertising and Gaming vary across consumer segments, geographies and sub-segments. Since 1990s, digitization of content has changed operational structure of music. Currently, social network platforms have been instrumental in sharing the current media and entertainment sector. The channels are expanding and so is the horizon with infinite opportunities across North America.

Insights on the Canadian Media & Entertainment Industry

The entertainment industry all over the world has seen such a huge rise recently due to the spread of the Covid-19 Pandemic. There are over 25 million active mobile internets. Along with the world trend, Canadians are huge fans of the Video-On-Demand (VOD) streaming technologies. In 2021, Canada has ranked third on the list of the most filmed country in the world. According to the latest news, the Ontario Administration has planned recently to open up an online gambling competition. The province expected a huge raise with hundreds of millions to boost the economy as they have planned the taxes to be around 20%. Canada's Video Games industry has grown greatly with revenue of over $19 million and a potential to reach up to 3 billion dollars by 2023, according to the latest reports coming out from PwC Canada. The industry has shown an increase at 5.5% CAGR, which is roughly 1/2 the size of the Video Games Markets in countries such as the UK and Germany. When it comes to recorded music, the industry has shown such a huge rise from over $698 million back in 2018 with an expected increase of up to $930 million by 2023.

An overview of the U.S. Media & Entertainment Scene

The U.S. media and entertainment industry is the world’s biggest at US$717 billion, representing 33% of the worldwide media and entertainment industry, which includes movies, TV programs, advertisements, streaming shows, audio recordings, book publishing, radio, broadcast, computer games and ancillary services. As per the 2018-2023 Entertainment and Media Outlook by Price Waterhouse Coopers, the U.S. industry is estimated to reach more than US$ 825 billion by 2023.

Prescot & Lynn's expertise

Our specialists at Prescot & Lynn hold several years of experience in consulting international media and entertainment companies. We are thus able to assist our clients in identifying growth and expansion opportunities not just in Canada but the entire North American market. Our team of research experts gather insightful data that enables our clients to achieve a sustainable competitive edge in Canada’s diversified media and entertainment industry.  We take pride in our superior tech-intensive methodologies that not only gathers accurate data but also translates it into actionable business plans, providing a structured goal plan to ensure smooth transition of companies into North America. 

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